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Team
Qianzhuo Zeng
Ruibing Jiang
Mingen Yu
Jianan Sun
Tools
Figma, Adobe Photoshop
Timeline
September 2023 - December 2023
Brief
This user-friendly app, tailored for the elderly, simplifies itinerary planning and personalizes each journey, intuitively understanding user preferences. It provides customized travel recommendations and connects users with like-minded travel companions, transforming every trip into a memorable, hassle-free experience
Problem
Retired individuals aged 60 and above, eager to explore new experiences, face limitations in travel options due to a lack of planning and destination information
Design Objectives
1. Creating personalized travel plans
2. Seeing other's recommendation
3. Making new friends
4. Cultural enrichment
Solution
Solution
Step 1
Home page
Step 2
Travel plan
Step 3
Choosing date
Step 4
Searching for destination
Step 5
Arranging timeline
Step 6
Plan by self / AI
Research
Research
Travel for old people is helpful for their mental and physical health that they have a chance to experience new things
“If you're a Baby Boomer, about 80% of those in your generation consider travel on top of their bucket list”
-- Assistedvillas.com
Case Analysis
Case Analysis
Then, we did a series of research about demands of old people when they travel
EASY TO NAVIGATE BY TRAVELERS
A place with clear navigation is more convenient for senior travelers
DIRECT AND FAST
Search for the shortest and the most direct route to the destination
INSURANCE OF SAFETY
Senior travelers need to care more about the safety of their destinations
PHYSICAL PROTECTION
Some special protection for the elderly as potential physiological problems
TEAM TRAVELING
Group with others is helpful to old people not getting lost
SATISFYING WITH SPECIAL REQUIREMENTS
Specifically provide old people certain care such as physical and mental health
MEDICAL SERVICE
Convenient to ask for medical help if an emergency happens
AGE-APPROPRIATE SERVICE
Previously research about local infrastructure for old people
Marketing Insight
Marketing Insight
Our goal is to discover a suitable travel plan service for old people to give them a better travel experience. We do the research of senior people’s behavior trends for better understanding what they want
EASY OF USE
Senior users need simple, clear APP interfaces but also desire personalized travel plans
COST SAVING & CONVENIENCE
Designing for seniors means providing affordable and convenient travel experiences
MAKE FRIENDS
Retirees seek community and enjoy traveling with friends, making apps that connect like-minded
CULTURAL & HISTORICAL
They often prefer destinations rich in traditions and historical significance
Interview
Interview
Tianzhen Yong
66 years old
"I want apps or travel agencies to provide personalized travel suggestions based on my interests and preferences. I want to go to places that suit my tastes..."
Scott Healy
71 years old
“I need tourist destinations and services to provide accessibility adapted to older adults. Accessibility and wheelchair friendliness are important to me...”
Solving Method
Solving Method
Thus, our main solving methods according to the direction of senior travelers are expecting the trip but there are some potential challenges they worry about that impact their travel plans
Mobile APP
Real-time providing a platform to senior travelers to find trip mates and set their preferred plans
MY TRAVEL PLAN & MAP
Based on the created travel itinerary, users can view their own and their travel companions' locations on the map during the trip
TRAVEL COMPANION
By searching, adding, and sharing with friends, and using different tags; users can find the most suitable travel companions
TRIP PLANNING
The service recommends appropriate travel destinations and assists users in quickly filtering through travel plans that meet their requirements
USER PERSONALIZATION
Users can create their own tags, based on which they can find travel companions that fit each other's preference
Mobile APP
Takeaways
SilverTrips is your perfect travel companion, simplifying the process of creating the ideal travel itinerary while personalizing every journey to your unique preferences. Enjoy tailored travel recommendations, connect with like-minded companions, and transform every trip into an unforgettable, hassle-free experience
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Simplified travel itinerary creation
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Personalized journey recommendations
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Tailored travel preferences understanding
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Connection with like-minded travel companions
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Unforgettable, hassle-free travel experiences
Takeaways
Reflection
In this senior-friendly design project, I have gained numerous valuable experiences and insights:
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A Better Understanding of Designs for Seniors: Through in-depth research and practice, I have developed a deeper understanding of the needs of the elderly and learned how to design products that truly meet their habits and requirements
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Enhanced Analytical Skills Through Secondary Research: Throughout the project, conducting extensive secondary research not only enriched my knowledge but also improved my ability to analyze and solve problems
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Improved Communication and Team Collaboration Skills: Engaging in user interviews and coordinating with team members taught me how to effectively convey my ideas and find the best ways to collaborate, ensuring the smooth progress of the project
Reflection
Processbook
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