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Team
Qianzhuo Zeng
Tools
Sketch, Adobe Photoshop
Timeline
November 2021 - January 2022
Brief
As the emission of CO2 mostly comes from our daily driving car's exhaust gas, we should pay attention on protecting our family: earth. This project interacts 3 mediums: APP, website, and digital billboard to encourage and provide the convenient way to users to drive more scooters with new energy instead of oil-fueled cars to decrease the harmful gas to protect the environment
Problem
How could we encourage young people to use more new energetic vehicles as they are not willing to drive intelligent car compared with people from 26-35 years old people through the research?
Design Objectives
1. Let users know the impact of CO2 emission
2. Making users feel good experiences when they drive the electrical cars
3. A suitable vehicle booking platform corresponded to 18-25 years old young people's tastes
Solution
Solution
Step 1
Enter the home page
Step 2
Find the closest scooter
Step 3
Check the details of scooter
Step 4
Scan the code to ride
Step 5
Pay for using the scooter
Step 6
Watch the closest charging and locking location
Step 7
Take the photo to lock the scooter
Step 8
Give the feedback
Step 9
Get the report of amount of CO2 saved
Research
Research
I initiated my research by delving into the background of CO2 emissions. As of 2018, the annual CO2 emissions in the United States had surged to approximately 15.24 metric tons, with a continuous upward trend. The issue is particularly pronounced in New York City, where the situation is alarmingly severe. By the year 2020, the annual CO2 emissions in NYC had escalated to around 56.5 million tons
CO2 emission in the U.S. each year (t)
CO2 emission in the New York City each year (t)
Failure to regulate CO2 emissions may lead to various detrimental effects, many of which have already emerged as significant global challenges:
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Escalation of global warming
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Proliferation of diseases
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Rise in sea levels
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Augmentation of sand deposits
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Advancement of land desertification ....
Reference
Reference
According to the data from Chinadaily, the main sources of CO2 emissions come from
TOP 4 of main sources of CO2
The United States has been a prominent emitter of greenhouse gases into the atmosphere for an extended period, surpassing other nations globally
How does the world solve the problem of CO2 emission?
1. Europe
Across Europe, the governments of different nations have actively advocated for the widespread adoption of new energy vehicles. The European Commission has introduced a strategy known as Fit for 55, to reduce greenhouse gas emissions by 55% by 2030 (compared to 1990 levels) and attain carbon neutrality by 2050
2. United States
President Biden of the United States signed an executive order at the White House, stipulating that by 2030, half of all new cars sold in the U.S. must be zero-emission vehicles. These zero-emission electric vehicles encompass pure electric vehicles, fuel cell vehicles, and plug-in hybrid vehicles
Aligned with the global trend, our emphasis is on vehicles as the most accessible entities for safeguarding the Earth
Marketing Research
Marketing Research
With the introduction of new energy-electric cars to the market, I conducted research on user preferences regarding the adoption of electric vehicles
Individuals between the ages of 26 and 35 exhibit a preference for electric cars over oil-fueled vehicles. Conversely, those in the age group of 18 to 25 tend to favor oil-fueled cars over electric cars
18-25 years old users preference
26-35 years old users preference
Interview
Interview
Despite the availability of new energy electric cars, there is a limited level of enthusiasm among users, particularly among the younger demographic
The primary factors include the high cost of purchasing and charging electric cars, along with the challenge of finding charging locations. Additionally, some individuals perceive the experience with electric cars as less satisfactory compared to traditional oil-fueled vehicles
Opportunities
Opportunities
In our effort to encourage more individuals to contribute to environmental protection through everyday actions, it becomes essential to identify and engage with additional "potential users." Addressing their specific needs and challenges related to electric vehicles can attract more users, thereby enhancing the societal impact of reducing CO2 emissions among those who are already inclined to drive electric cars
Persona
Persona
User Journey Map
Before finalizing the comprehensive user flow and addressing potential task situations users may encounter in "Ecooter", I analyzed the psychological enhancements experienced by users in various situations while engaging with the product
User Journey Map
User Flow
APP: Renting the scooters and gathering data on the saved CO2 emissions based on the distances covered by users during the trip
Website: A point of contact for users to download the app and understand the concept of Ecooter, including reporting data
Digital billboard: Operational materials that function to report the data of CO2 emissions saved by Ecooter on a given day and promote the use of Ecooter as a means to contribute to environmental conservation
User Flow
Prototype
APP: Renting the scooters and gathering data on the saved CO2 emissions based on the distances covered by users during the trip
Section 1 Sign up & Introductions
Section 2 Rent the scooters & Riding tutorials
Section 3 End the riding trip & Get the honor
Section 4 Set the range & Check the situation of scooters
Section 5 During the trip & Set the budget
Prototype
Reflection
Overall, this project not only enriched my design experience but also prompted me to contemplate how design can serve societal and environmental sustainability. Through the design of the electric vehicle rental system, I aspire to provide people with a convenient and eco-friendly transportation option, contributing collectively to the preservation of our planet
Reflection
Processbook
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